Realosophy was in the Toronto Star over the weekend which was great fun. It was particularly exciting that the piece focused on our innovative business model in the context of a changing industry (it also profiled an adorable family, Realosophy clients, that found our Neighbourhood Match service very helpful to them).
In the article I’m quoted as saying that “[w]e take what we call the Steve Jobs approach — we adapt technology to solve consumer problems in real estate,” and I’ve been asked about this since. Hubris aside, it captures my belief that it’s the adaptation and application of technology to very basic (but not simple) human problems that matters – often more than the technology itself. Roger Martin of the Rotman School of Management at the University of Toronto articulates this very well in his recent post on invention (scientific R&D) vs. innovation (efforts to add value for consumers).
While we tend to be wowed by the Googles of the world, Martin cites some Canadian examples to illustrate his point that heavy R&D and high tech isn’t behind most business success stories – Four Seasons Hotels based its model on the belief that service matters more than grand architecture, Cirque du Soleil realized that consumers were bored with the traditional circus and Harlequin standardized the number of pages in their books to lower printing costs.