Really happy to be launching Realosophy Pro this week, our latest analytics product that shows past sale history, comparable sales and deep history searches (think building permit info, termite grow op history and more) for every house listed for sale on the MLS.
Our clients will notice this rich data when they do their daily ritual of logging into realosophy.com to look at houses.
As usual, we have worked very hard to present things the Realosophy way – adhering to a high standard of analysis and editorial quality found in top media publications to educate consumers about making good real estate decisions. We are already hearing that our house profiles are gorgeous, addictive and packed with essential information – all thanks to our fantastic Content & Tech team.
The so-called future of technology in real estate has been a surprisingly limited one to date. Search websites like Zillow in the US and Zoocasa in Canada display all houses for sale in order to sell advertising to agents or refer potential customers to agents. "Big data" approaches have focused on identifying potential new customers (at an industry event in New York this February, a fresh-faced Valley techie showed me how his software could pull together data on any home owner including schools attended and jobs worked, apparently so I could know to don a US Army or Michigan U sweatshirt before ringing the doorbell of some would be home seller).
I've wondered when the industry would shift to using data as I am inclined to do - to make better decisions about real estate and to bring the kind of detailed analysis we are used to seeing about cars and stocks to houses.
Not surprisingly, consumers have already shifted.
Last spring, I started working with a first time buyer who would regularly ask me one question that I increasingly hear: What can you tell me about this house that is not in the MLS listing?