Richard Florida and Toronto's Openness Paradox
Urmi in Urban Issues
Richard Florida, doyen of all things city, has a new book out – Who’s Your City? While I have yet to read it, publicity materials and early reviews suggest that Florida has drawn on psychological analysis to answer his long-standing query: what is it that makes cities attractive to the “right kind” of people? (Florida’s entrepreneurial, wealth-creating creative class seems to include everyone from IT workers to ballerinas….come to think of it, the only people it doesn’t seem to include are teachers, lawyers and dentists – unless, of course, they are creative).
In an excerpt published in the Globe on Saturday, Florida explains that cities have personalities and that we flock to the cities that match our own, thereby reinforcing the city’s original (or ‘settler’) psychology. Commendably, these observations are backed by statistical analysis. (Veracity yet to be determined. Interested to see how the index for "neuroticism" is constructed – psychiatrists per capita plus rate of self-identification with Woody Allen or George Costanza?)
Florida finds the personality trait of being “open to experience” to be positively correlated to high regional economic growth based on “jobs in computing, science, arts, design, and entertainment; overall human capital levels and high-tech industry, income, and housing values.” So if “regional leaders must become more aware of how their region’s collective personality shapes the kinds of economic activities that it can do and the kinds of people it can attract, satisfy, and retain,” they should also know that being open makes you the richest.
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