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November 24, 2008

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Urmi

Bob,

Thank you for another important post. A few industry/consumer thoughts.

From an industry perspective, many industries require professionals to maintain the highest ethical standards. However, differences in incentives give clues as to where cracks may appear - compensation is a key example. An agent and a lawyer never lose when they serve a client professionally; however, while the lawyer is compensated for the time taken to advise a client "no", the agent is compensated according to an "all or nothing" model. This, of course, is no excuse for the agent, but rather a reminder that an agent must be highly disciplined when it comes to putting clients first, a reality also experienced in financial and lending industries, among others, where sales models dominate.

From a consumer standpoint, increasingly sophisticated consumers feel most satisfied when they are treated by teams of professionals (in health care, in finance, etc.) who use varying viewpoints to find solutions together rather than duke it out at the client's expense. Given the complexity level of the real estate industry, the client is best served by the agent, the mortgage broker and the lawyer who expertly function in the ground between yes and no: "You shouldn't buy a home now, but here is a plan to get you there"; "We'll try to negotiate the elimination of this unacceptable clause"; "We cannot advise you to purchase this property, but I will show you others that meet your criteria."

To make this team approach work, it is key to understand the incentives driving all parties to a transaction - and where necessary, to reshape them in the client's favour.

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