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Repeat Buyers Lift Toronto Real Estate Market to Record Heights in 2007

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John Pasalis in Toronto Real Estate News

Housingreport_2 Earlier this week Realosophy.com released their first Quarterly Move Smartly Housing Report to subscribers. 

The Realosophy team is obsessed with analyzing Toronto real estate data and we love looking for micro trends within this data.  In the same way Calgary’s real estate market is different from Toronto’s, we believe that the real estate markets in two different neighbourhoods within the same city can be equally different.  Every neighbourhood has its own set of factors that influence sales and prices.  Only by looking at Toronto real estate sales at the more granular neighbourhood level can we begin to see these micro trends. 

We decided to launch our report with a summary of sales for 2007.  We will soon follow this up with first quarter results for 2008. 

The fascinating story we found for 2007 was that the repeat buyer market propelled Toronto’s real estate market to record heights.  This is interesting because the common assumption, and fear, among most industry watchers was that the 40 year mortgage propelled more first-time home buyers into the market, pushing the market to record heights.   From the report:

A recent Genworth Financial survey of first time home buyers in the Greater Toronto Area found that 83% of respondents either purchased or were planning on purchasing a home below $400,000. If we can agree that homes valued at under $400,000 make up the first time home buyer segment of the market, then it’s interesting to note that the number of homes sold in this price range grew by just 5.3% in 2007. The repeat buyer segment which includes homes valued above $400,000 saw a 35.2% increase in sales.

With 40 year mortgage being the primary catalyst for the record sales in 2007, this data suggests that this financial innovation had a bigger impact on the repeat buyer segment of the market than the first time buyer segment.

The principle concern was that too many first time buyers were buying with little to no money down and were opting for longer amortizations. The issue was that these buyers would not have enough equity in their homes to weather even a slight downturn in the market. The fact that the repeat buyer segment of the market accounted for the majority of the increase in sales is an important observation. Even if repeat buyers did take advantage of longer amortization mortgages they would have more equity in their homes than first time buyers to get through a potential downturn in the market.

Download the report for a complete breakdown of the best and worst performing neighbourhoods in 2007.

Subscribe to the report to be first in line to receive future issues.  Go to www.realosophy.com to subscribe.

John Pasalis is a sales associate at Prudential Properties Plus in Toronto and a founder of Realosophy. Email John

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John Pasalis
John Pasalis
John Pasalis is President of Realosophy Realty, a Toronto real estate brokerage which uses data analysis to advise residential real estate buyers, sellers and investors. A specialist in real estate data analysis, John's research focuses on unlocking micro trends in the Greater Toronto Area real estate market. His research has been shared with the IMF and cited by the Bank of Canada and CMHC. A frequent commentator on the Toronto housing market and real estate consumer and industry issues, John has contributed to the Globe and Mail, CBC, BNN Bloomberg, TVO's The Agenda, Toronto Star and other media, national and international government and industry organizations. John holds a B.Sc. in Economics from the University of Toronto and is a candidate in the Doctorate of Business Administration Program at the University of Toronto and Henley Business School (UK).
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