When we launched realosophy.com back in 2007, we pioneered market analysis by neighbourhood in Toronto. At the time, realtor.ca boundaries of E01, C11 and W01 really confused consumers – for example, E01 encompassed the vastly different neighbourhoods of Riverdale, Leslieville and Blake Jones. We worked to reflect neighbourhoods as consumers knew them - which more accurately reflected actual real estate trends). Our neighbourhood profiles brought together school data, housing statistics and demographic data to help home buyers figure out which neighbourhoods would be the best fit for them.
When we opened the doors of our real estate brokerage in 2009, we saw first-hand that home buyers were once again pushing ahead of the market. Once our clients had narrowed their search down to two or three neighbourhoods they liked, they started to zoom in even closer, becoming hyper-focused on the school district they wanted to buy in.
Many home buyers don’t want to buy in Bloor West Village, they want to buy in the Runnymede Junior and Senior Public School district. They aren’t interested in just any house in Davisville, it has to be in the Maurice Cody Junior Public School catchment area.
So we decided that our latest innovation would be to allow Toronto home buyers to search for homes by school district. (To check out how we do this, see houses currently for sale in the Maurice Cody school district.)
If you’re looking to buy a home and school quality is an important priority for you, zeroing in on what’s available is just the first part of your challenge. You will find yourself competing with many other buyers and having to assess and make trade-offs – here are a few words of advice that I share with my clients.